Ukukhangela kwehlabathi jikelele + ukukhula kweHaige, ukudala urhwebo lwangaphandle kwi-intanethi ye-matrix yokukhuthaza, vula imowudi yomthengi esebenzayo!
Amashishini amaninzi aseTshayina athumela ngaphandle akhalaza: imibuzo yabathengi iyancipha, umgangatho wabathengi uphantsi kwaye uphantsi; Ukhuphiswano olukhohlakeleyo lwabalingane basekhaya, inzuzo yentengiselwano ye-odolo iphantsi kwaye iphantsi; Ukufunyanwa kwabathengi abatsha kuya kuba nzima ngakumbi nangakumbi, abathengi abadala baya bengazinzanga… Kwaye njalo njalo.
Isizathu kukuba iiplatifti ze-B2B zendabuko ezifana ne-Alibaba, Yenziwe e-China kunye nemiboniso yonke ilindele abathengi. Silindele uphando lwemveliso kunye nokukhethwa kwempahla kubathengi bangaphandle kwimithombo yeendaba elinganiselweyo, ngelixa abathengisi baye benza umkhwa wokulinda abathengi, kwaye nokuba kukho abathengi kuxhomekeke kutyalo-mali lwentengiso yenkampani.
Kumxholo wokuqhambuka ngo-2020 emva kwexesha lorhwebo lwangaphandle, uninzi lwenguquko yombane, umzi-mveliso worhwebo wangaphandle wangaphandle waqala kwi-Intanethi, ngenxa yokuphakama phantsi “kokwamkelwa” kunye nokuqhambuka kweqonga leshishini lombane kunye neqonga lentlalontle lokufumana ulwazi lwentengiso, uninzi lwabantu, luqale ukujolisa kwindawo ezimeleyo, yenza isikhululo esizimeleyo sibonakale imeko yogqabhuko-mlilo lwangaphandle kwi-20% ukukhuthazwa korhwebo!
Ke ungayifumana njani inkuthazo echanekileyo yokuthengisa amashishini angaphandle kwi-intanethi, ukonyusa ukuvezwa kweemveliso zamashishini phesheya kweelwandle, ukufumana izixhobo ezichanekileyo zomthengi, kunye nokuvuna imibuzo ezinzileyo kunye neeodolo?
Ukusekwa kwewebhusayithi ezizimeleyo yi-20% kuphela yokukhuthaza urhwebo lwangaphandle kwi-intanethi, kodwa ikwayeyona nto ibalulekileyo, kuba iiwebhusayithi ezi-1 ezizimeleyo zisisiseko, umthombo, isiseko sayo yonke inguqu ye-intanethi, eyona ndlela ingcono kumashishini ukubonisa amandla abo, kunye nomxholo ongaphambili wokuphucula ngokuqhubekayo impembelelo yamazwe ngamazwe amashishini. Amashishini orhwebo angaphandle afuna ukufezekisa ubunzulu boyilo lwe-intanethi, isikhululo esizimeleyo sokuthengisa samazwe ngamazwe sibalulekile!
1. Ixesha lokusekwa, UPHANDO kunye namandla ophuhliso, inkangeleko yemveliso, uhlobo lwemveliso, inkonzo yemveliso…… Kufuneka zisekwe kwindawo yazo yabucala, ukuze iimveliso zabo zisebenze eyeyabo ibhrendi, zingavumeli iimveliso zabo kwamanye amaqonga zithelekiswe.
2. Sebenzisa intengiso kaGoogle ukuphumeza ukuvezwa okusebenzayo kwendawo yabucala yetrafikhi— Isikhululo esizimeleyo samazwe ngamazwe sisekiwe, kodwa ukuba sifuna ukwazisa abathengi abaninzi baphesheya kweelwandle ukuba bazi iimveliso zethu, kufuneka sisebenzise amandla kaGoogle, njengeyona njini yokukhangela inkulu ehlabathini, isabelo sayo semarike sisekude phambili. Kumashishini orhwebo angaphandle, i-Google SEO + SEM indlela yetrafikhi yeyona ndlela yokukhuthaza indleko. Ukuyikhupha kunye nokuhamba ngexesha elifanelekileyo kuya kunceda iinkampani ukuba zifumane imibuzo esebenzayo kwixesha elifutshane, ukwandiswa okungenamkhawulo kwexabiso le-brand kwixesha elide kunye nokufikelela kwi-traffic mass free evela kuGoogle.
Sebenzisa umsebenzi wedatha ye-AI ukufezekisa ukuchasana nokuphinda uhlolisise
3. Xa itrafikhi ikhukula kwisikhululo sethu esizimeleyo, ayisesiso “ukulindela umvundla” ngokwesithethe, ubunzulu botyelelo lwabatyeleli, iinkcukacha zotyelelo, ixesha lotyelelo, ulwazi lokundwendwela.…… Kufuneka uyazi! Ngokukodwa kwimo ye-Intanethi yangoku kunye nokuhamba kolwazi oluqhumayo, ukuthengiswa kwe-passive akusayi kuqhubeka nokudlala indima ephambili, ngelixa ukuthengisa okusebenzayo kuphuhlisa iimveliso ezihlakaniphile ze-AI kunye neenzuzo ezininzi, ezifana ne-AI yomsebenzisi we-portrait, ukukhangela kweshishini le-AI, ukubuyiswa kwedatha yentlalo kunye neminye imisebenzi yokufezekisa ukufunyanwa kwabathengi ngokufanelekileyo.
4. Ukunciphisa ukukhula kweHaigh ukuze kuguqulwe.Ngemithombo yeendaba zentlalo yaphesheya njengemvelaphi, ukwenza iimveliso zoshishino zentlalo lithuba kunye nomceli mngeni kumashishini athumela ngaphandle kweTshayina. I-Facebook, i-LinkedIn, i-Twitter, i-YouTube, i-Instagram kunye nezinye i-media media nazo ziyimilinganiselo engqongqo kakhulu "yokungena", amashishini orhwebo angaphandle ngaphandle kwamava ekusebenzeni kweendaba zoluntu, ukuba bafuna ukusebenzisa amaqonga eendaba ezentlalo ukuba bangene kwiimarike, akunakuphepheka ukuba baya kubandezeleka kakhulu. Nangona kunjalo, amashishini amaninzi orhwebo lwangaphandle asazimisele ukulwa izabelo kwicandelo leendaba zoluntu kunye nezixhobo ezinkulu ezinokubakho zabathengi.
Ukukhula kweHaGro Hague, njengoshishino lwedatha enkulu yentlalo esekwe kwiimveliso zabathengi abasebenzayo, ixabiso elinokubakho lesahlulo sentlalontle esikhutshwe ngokupheleleyo, kuphela inyathelo le-3 yokusebenza, ngaphandle kwamava okusebenza kwemidiya yoluntu, kunokunceda ukufezekisa ulwazi lwentlalo yoluntu lwamashishini orhwebo lwangaphandle olawulo oluchanekileyo, imidiya yoluntu kwimfuno yamva nje yokuthenga abathengi, enye yezona mfuno zidumileyo zokuthengwa kwempahla, Eyona mveliso ishushu kakhulu, Ukukhula kweHaig, iphantsi kolawulo! Uluhlu olupheleleyo loyilo lobunzulu be-intanethi, ludinga ixesha elide ngakumbi, ukucinga kokunyusa okulumkileyo, ukuhlala kwindawo enye kuphela okanye akwenzanga i-matrix epheleleyo yokunyusa, kwi-intanethi, kuya kwenza kuphela kunzima ngakumbi, kunzima ukumangalisa! Uphendlo lwehlabathi + Ukukhula kweHage kuya kukhuthaza urhwebo lwangaphandle, owona mxholo usisiseko, eyona teknoloji yobuchwephesha, eyona nto intsha yokudlala yonke idityaniswe kuyo, ukufezekisa ukuthengisa, ukuthengisa kwakhona, uphuhliso olusebenzayo lwekhonkco lenkqubo yonke.
Ukuba ishishini lakho lihlala likhalaza ukuba liya lisiba nzima ukwenza kwi-intanethi!
Ukuba ishishini lakho aliyifumani indlela esebenzayo yokufumana abathengi kwi-Intanethi!
Ukuba ishishini lakho alikwazi kufumana ugxininiso lonyuselo!
Ukuba awunalo ubunzulu be-intanethi ubeko!
Ixesha lokuposa: Jun-21-2022