I-Global search+ ukukhula kwe-Haige, ukudala i-matrix yokukhangisa yokuhweba kwamanye amazwe, vula imodi yekhasimende ephumelelayo!
Ayanda futhi amabhizinisi aseShayina athumela ngaphandle akhononda: imibuzo yamakhasimende iyancipha, izinga lamakhasimende liphansi futhi liphansi; Ukuncintisana okunonya kontanga yasekhaya, inzuzo yokuthengiselana ye-oda iphansi futhi iphansi; Ukutholwa kwamakhasimende amasha kuba nzima nakakhulu, amakhasimende amadala aya ngokuya engazinzi… Futhi njalo.
Isizathu siwukuthi amapulatifomu endabuko e-B2B afana ne-Alibaba, Made in China kanye nemibukiso yonke ilindile amakhasimende. Silinda uphenyo lomkhiqizo nokukhethwa kwezimpahla kumakhasimende akwamanye amazwe kumithombo yezindaba elinganiselwe, kuyilapho abathengisi bezakhele umkhuba wokulinda amakhasimende, nokuthi akhona yini amakhasimende kuncike ekutshalweni kwezimali kwezokukhangisa kwenkampani.
Esihlokweni sokuqubuka kodlame ngo-2020 ngemuva kwenkathi yohwebo lwangaphandle, izinguquko eziningi zikagesi, ifektri yendabuko yokuhweba kwamanye amazwe yaqala ku-inthanethi, ngenxa yokuphakama ngaphansi "kokwamukelwa" kanye nokuqubuka kwenkundla yebhizinisi likagesi kanye nenkundla yezokuxhumana yolwazi lokukhangisa, abantu abaningi, baqala ukugxila endaweni ezimele, benze isiteshi esizimele sibonakale isimo sokuqhuma komlilo esizimele 20 kuphela esiteshini esizimele. ukukhuthazwa kwezohwebo!
Ngakho-ke ungayithola kanjani i-matrix yephromoshini elungile yamabhizinisi ohwebo lwangaphandle ku-inthanethi, ukuze kuthuthukiswe ukuvezwa kwemikhiqizo yamabhizinisi phesheya kwezilwandle, ukuthola izinsiza zomthengi ezinembile, nokuvuna imibuzo nama-oda azinzile?
Ukusungulwa kwamawebhusayithi azimele kungama-20% kuphela okukhuthazwa kohwebo lwangaphandle ku-inthanethi, kodwa futhi kuyingxenye ebaluleke kakhulu, ngoba amawebhusayithi angu-1 azimele ayisisekelo, umthombo, isisekelo salo lonke uguquko oluku-inthanethi, izindlela ezingcono kakhulu zamabhizinisi ukukhombisa amandla awo, kanye nokuqukethwe okungaphambili kokuthuthukisa ngokuqhubekayo ithonya lamabhizinisi aphesheya. Amabhizinisi ohwebo kwamanye amazwe afuna ukuzuza ukujula kwesakhiwo se-inthanethi, isiteshi esizimele samazwe ngamazwe sokumaketha sibalulekile!
1. Isikhathi sokusungulwa, UCWANINGO namandla okuthuthuka, ukubukeka komkhiqizo, uhlobo lomkhiqizo, isevisi yomkhiqizo…… Kufanele zisungulwe endaweni yazo egeleza yesizinda sangasese, ukuze imikhiqizo yazo isebenzele eyabo brand, ingavumeli imikhiqizo yabo kwezinye izinkundla iqhathaniswe.
2. Sebenzisa iphromoshini ye-Google ukuze uthole ukuvezwa okusebenzayo kwesizinda somphakathi esiyimfihlo— Isiteshi esizimele samazwe ngamazwe sesisunguliwe, kodwa uma sifuna ukwazisa abathengi abaningi baphesheya kwemikhiqizo yethu, sidinga ukusebenzisa amandla e-Google, njengenjini yokusesha enkulu kunazo zonke emhlabeni, isabelo sayo semakethe sisekude kakhulu. Emabhizinisini okuhweba angaphandle, indlela yethrafikhi ye-Google SEO+SEM iyisu lokuphromotha elingabizi kakhulu. Ukuyikhipha futhi ihambe ngesikhathi esifanele kuzosiza izinkampani zithole imibuzo ephumelelayo esikhathini esifushane, ukwanda okungenamkhawulo kwenani lomkhiqizo esikhathini eside kanye nokufinyelela kuthrafikhi yamahhala evela kwa-Google.
Sebenzisa umsebenzi wedatha ye-AI ukuze uzuze ukuphikiswa kabusha
3. Uma ithrafikhi igcwala esiteshini sethu esizimele, asisewona “olinda unogwaja” wendabuko, ukujula kokuvakasha kwezivakashi, imininingwane yokuvakasha, isikhathi sokuvakasha, ubunikazi bokuvakasha.…… Kufanele wazi! Ikakhulukazi esimweni samanje se-inthanethi esinokugeleza kolwazi oluqhumayo, ukumaketha okungenzi lutho ngeke kusaqhubeka nokubamba iqhaza elikhulu, kuyilapho ukumaketha okusebenzayo kuthuthukisa ngenkuthalo imikhiqizo ehlakaniphile ye-AI enezinzuzo eziningi, njengesithombe somsebenzisi we-AI, ukusesha kwebhizinisi le-AI, ukubuyiswa kwedatha yomphakathi kanye neminye imisebenzi ukuze kuzuzwe ukutholwa kwamakhasimende okuphumelelayo.
4. Khulisa ukukhula kwe-Haigh ukuze uguqule.Njengoba inkundla yezokuxhumana yaphesheya kwezilwandle ingemuva, ukwenza imikhiqizo yebhizinisi ibe nokuxhumana kuyithuba kanye nenselelo emabhizinisini athekelisa eChina. I-Facebook, i-LinkedIn, i-Twitter, i-YouTube, i-Instagram nezinye izinkundla zokuxhumana nazo ziyizici eziqinile kakhulu "zokungena", amabhizinisi angaphandle angenawo ulwazi ekusebenzeni kwezokuxhumana, uma efuna ukusebenzisa izinkundla zokuxhumana ukungena emakethe, akunakugwenywa ukuthi bazobhekana nezingqinamba eziningi. Nokho, amabhizinisi amaningi ohwebo lwangaphandle asazimisele ukulwela izinzuzo emkhakheni wezokuxhumana kanye nezinsiza ezinkulu zamakhasimende ezingase zibe khona.
Ukukhula kwe-HaGro Hague, njengemboni yedatha enkulu yenhlalo esekelwe emikhiqizweni yamakhasimende esebenzayo, inani elingaba khona lenzuzo yezenhlalakahle ekhishwe ngokugcwele, kuphela izinyathelo ezi-3 zokusebenza, ngaphandle kwesipiliyoni sokusebenza kwezokuxhumana, kungasiza ekufinyeleleni imboni yolwazi lwezenhlalo amabhizinisi ohwebo lwangaphandle okulawula okunembile, imidiya yezokuxhumana embonini yakamuva yokuthengwa kwesidingo samakhasimende, enye yezidingo ezidume kakhulu zokuthengwa kwempahla, Umkhuba womkhiqizo oshisa kakhulu, Ukukhula kwe-Haig, ingaphansi kokulawula! Uhla olugcwele lwesakhiwo sokujula ku-inthanethi, ludinga ukucabanga okuqhubeka kwesikhathi eside, okuhlakaniphe kakhudlwana, ukuhlala endaweni eyodwa kuphela noma ukwakheka kwe-matrix ephelele yokuphromotha, ku-inthanethi, kuzokwenza nzima nakakhulu, kunzima kakhulu ukumangala! Ukusesha komhlaba wonke + Ukukhula kwe-Hage kuzothuthukisa uhwebo lwangaphandle, okuqukethwe okuyisisekelo kakhulu, ubuchwepheshe obuchwepheshile, umdlalo omusha kakhulu ohlanganiswe kuwo, ukufeza ukumaketha, ukumaketha kabusha, ukuthuthukiswa okusebenzayo kwesixhumanisi senqubo yonke.
Uma ibhizinisi lakho lihlala likhononda ngokuthi kuba nzima ukwenza ku-inthanethi!
Uma ibhizinisi lakho lingayitholi indlela ephumelelayo yokuthola amakhasimende ku-inthanethi!
Uma ibhizinisi lakho lingakwazi ukuthola ukugxila kokuphromotha!
Uma ungenaso isakhiwo esijulile se-inthanethi!
Isikhathi sokuthumela: Jun-21-2022