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The launch of Louis Vuitton’s LV Dream in Paris is an extensive exploration of the French house’s history of cultural exchange, featuring for the first time the work of Rei Kawakubo, Yayoi Kusama, Richard Prince and many more.
A stone’s throw from the Pont Neuf in Paris, the now-closed La Belle Jardinière department store was the first of its kind. It combined a workshop and a salesroom and has offered contemporary ready-to-wear clothing since its inception. history 1824 (before that, clothes were made to order or bought from second-hand).
As of this month, the space, which closed as a department store in 1974, contains a variety of unique fashion pieces of all kinds, each drawn from Louis Vuitton’s vast archive and booty from the brand’s extensive history of collaboration. Designed by Lang in 1996, featuring the label’s signature monogram (Grandmaster Flash is known to have appeared in an accompanying campaign); a portrait of the brand’s founder of the same name by American artist Alex Katz; eerily prophetic masked nurse costume from the Marc Jacobs Spring/Summer 2008 Louis Vuitton show collection, part of a collaboration with Richard Prince.
The works are part of a new exhibition called “LV Dream”, which explores Louis Vuitton’s various collaborations with world-renowned artists, designers and cultural figures in an immersive way (results include apparel, accessories, homeware, art, etc.) . The list is countless, spanning continents and disciplines, and includes Yayoi Kusama, Takashi Murakami, Jeff Koons, Stephen Sprouse, Rei Kawakubo, Azzedine Alaya, and Nigo.
Other exhibits in the exhibition date from a much earlier period, indicating a longer dialogue between Louis Vuitton and the wider creative community. One of the first rooms contains a custom-made suitcase from 1890 in which Paul Nadal houses his photographic equipment (Nadal’s signature is included in the design). and a writing desk with the logo of British conductor Leopold Stokowski, which folds out like an easy-to-carry spare suitcase. Elsewhere, a range of beautifully decorated bottles are displayed, ranging from the brand’s first fragrance in 1922, engraved with playful female figures, to modern versions designed by Frank Gehry and Alex Israel.
These links between the Louis Vuitton heritage and the various interpretations of it by subsequent generations of creatives fuel Dream LV, which takes place in nine purpose-built rooms amid cavernous spaces (indeed, much of Vuitton’s fashion offerings are defined by this creative definition). ) from different eras – especially the work of Nicolas Ghesquière, artistic director of the womenswear department, whose collection may include an 18th-century brocade dress and futuristic sneakers. Each issue is themed – Louis Vuitton: Through the Eyes, Art on Silk, Icons Reimagined to name a few – and features work by the brand’s past and current creative directors, including Ghesquière, Virgil Abloh, Mark Jacobs. and Kim Jones and their various collaborators.
Immersive elements are everywhere: the room invites you to “enter” Rei Kawakubo’s giant version of Hollow Out Bag, first released in 2014 as part of the brand’s “Monogram Celebration” collection (which, as the name suggests, contains several rare bags adorned with the iconic design Louis Vuitton and cutouts). On the other hand, you are completely surrounded by Stephen Sprouse’s “Louis Vuitton” print, which adorns bags and suitcases from the Jacobs Spring/Summer 2001 collection. Buren, reacting to movement (“with amazing effect,” as they say in the house).
Described as a new “cultural place”, LV Dream is also equipped with a second floor, including a spacious Louis Vuitton merchandise store and a one-day mall, most of which are unique to LV Dream, including books, figurines, sports equipment. and more, as well as a chocolatier and café run by award-winning Cheval Blanc pastry chef Maxime Frédéric (collectively known as “Maxim Frédéric of Louis Vuitton”). The cafe itself is an industrial space transformed by lush tropical vegetation, marble tables and curvilinear booths from which to enjoy Frederic’s creations, including Louis Vuitton Damier themed chocolate bars, Word Candy monograms and Chocolate Marshmallow Vivienne – a tranquil setting.
LV Dream will take place at 2 rue du Pont Neuf – Paris 1er (formerly Belle Jardinière department store) from December 12, 2022 to November 15, 2023. Admission is free after registering on the Louis Vuitton website. Entrance to the Louis Vuitton Maxime Frédéric and gift shop is free and no reservations are required.
Jack Moss is a trendy wallpaper editor*. He previously held positions at 10, 10 Men and AnOther Magazine, joining the team in 2022. His work focuses on the moments when fashion and style intersect with other creative disciplines, including art and design, and he advocates for a new generation of international talent by analyzing industry leaders and brands.
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Post time: Dec-09-2022